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On the other hand, several studies have identified the effects of positive perceptions of technology on adoption . Attitude has been considered a key factor affecting information technology adoption . Likewise, as a form of expectation and attitude toward technology, preference is known to affect intention to use . Positive attitudes and expectations in smart home adoption research have had a positive impact on intention to use . Some studies have also reported the impact of different expectations of the “function” of smart home services on adoption .
How brands can address consumer concerns about smart homes
In the context of a smart home, likewise, some studies have confirmed that the user’s relevant experiences affect the expectations and adoption of smart home services . Additionally, smart home adoption is also affected by the type of housing (e.g., apartment/general home) that users currently reside in. Some studies noted that the needs and intention to use smart home services vary depending on the type of housing the respondents live in .
From a theoretical perspective, this study presents an improved comprehension of the process of adopting a smart home, by identifying the impacts of preference for different types of smart home services on the adoption. Moreover, the findings of the study offer insight and new issues on smart home adoption for future research. For example, while prior research was actively focused on energy efficiency in house and health care for the elderly, this study validated considerable demands for safety and convenience services that do not differ depending on age. The results of Model 2 reported that while service preferences had statistically significant effects on the intention to use, preferences for energy services did not reach statistical significance. In other words, H1, H2, and H4 were supported whereas H3 was rejected. Furthermore, the results of Model 2 indicated the relative impacts of service preferences on intention to use after controlling for demographic characteristics.
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Regardless, there’s evidence the market will grow at staggering rates over the next few years, reaching a projected $79.2 billion by 2021 with more than50 percent of householdsbecoming smart homes. Ask us for more insights, and how you can improve your after sales support and building a competitive advantage. That’s why supporting and protecting that connected lifestyle is more important than ever. Extended warranties and premium tech support bundles are highly attractive add-ons, especially considering that consumer concerns of hacking (74%) and reliability (70%) are among the highest purchase barriers.
Shin et al. found an indirect effect of income levels, but it did not reach statistical significance . In particular, since exploring the needs and expectations of various user types is one effective approach to smart home adoption , many studies have measured the impact of user characteristics on adoption, such as gender, age, and experience of use. The common implication of prior studies was that, first, various factors affect adoption, second, expectations for smart homes vary depending on users, and third, the effectiveness of factors varies depending on users’ different expectations. Prior studies have validated factors affecting smart home adoption from the user’s perspective. However, very few studies have considered the impact of user perceptions of various types of services on adoption , especially, identifying user preferences depending on the types of subdivided services and analyzing the correlation with adoption.
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80% of integrators want to learn more about the potential for smart appliances. Those numbers belie the potential here—as these kinds of devices, from microwaves to laundry centers, come to include more connectivity and machine-learning features, adoption is likely to rise. Of all those who responded, 38% said that they hadn’t done a single project that included smart appliances in the past year. A mere 3% said they’d included some kind of device in this category in every job they undertook.
All respondents were provided with a description of a smart home before the survey and were given incentives after completing the survey. Responses that failed to pass the filter were ignored and a total of 400 surveys were used for the final analysis. Third, smart homes can effectively reduce the environmental and economic costs of housing by reducing energy consumption and maintenance costs. Energy management services provide residents with information that can reduce energy consumption in the house, or automatically optimize energy consumption without human intervention .
Differences in the level of education have been validated in some studies. It is generally known that users with higher education tend to pay more attention to the usefulness and benefits of innovative technologies . Similarly, Shin et al. found differences between groups with high education levels and those with low education levels in their expectations and adoption of smart home devices .
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Environmental control includes the ability to remotely control or automatically schedule components of the house, such as thermostats, ventilators, lighting equipment, kitchen appliances, and various household appliances . It enables easy management of residential environments, effectively reducing household labor and providing comfort for residents. Although the smart home is just at the start line, it is only a few hurdles away from mainstream adoption. As more connected consumer technologies waltz into the market, security and privacy features, interoperability, perceived value, and the price will be a tell-all on how we innovate. We will face new opportunities to innovate once we overcome these challenges. My prediction is that we will experience significant growth in the smart home market in the next few years, as a result of increased levels of innovation and vastly improved user experience.
Smart home devices don’t use standard operating systems, which means they don’t always play well together. A Google Home might not work with a Bluetooth-powered smart plug. When a consumer asks their smart speaker to turn on the lights and it doesn’t work, they can quickly get frustrated and disillusioned with smart devices in general. Shin, J.; Park, Y.; Lee, D. Who will be smart home users? In the case of certain devices, the price alone can be a detractor for consumers. Brands have been introducing smart refrigerators at a price point of nearly $5,000, for additional capabilities like inventory control and camera functionality.
Another report from Gartner indicates that we are just seven years away from a mature smart home market, with the average affluent family having more than 500 connected devices. Despite many smart home offerings from energy utilities, telcos, cablecos, retailers, and others, until recently, the companies that have made serious in-roads into the mass market have been security providers. That is beginning to change thanks to smart speakers and a few hot smart home products.
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